Last modified and effective as of: January 6th 2026

Introduction

This policy describes our data and privacy practices for the information Warehouse Cinemas, LLC, its subsidiaries, licensees, and affiliated companies (collectively, "Company", " we", “our”, or “us” ), may collect from you or that you may provide through our website, www.warehousecinemas.com, or any other website, mobile application, product, feature, social media site, or service operated by the Company that posts or provides this policy, participation in the Warehouse Cinemas rewards program, or any sweepstakes, promotion, or survey offered by us, disclosure of personal information to us through any other means including written or electronic communication (collectively, " Website "), and by Warehouse Cinemas offline, which we may combine with online data.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree to the terms and conditions of this privacy policy, do not use our website . By accessing, using, submitting data to, or otherwise interacting with this Website or providing information to us, you agree to the practices described in this Privacy Policy. Please also review our Terms of Service, which also applies to your use of the Website. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy regularly for updates.

There may be times when you are interacting with us when we provide additional information or ask your consent for certain data processing. These additional disclosures supplement this policy and will apply to that feature or functionality.

INDIVIDUALS UNDER THE AGE OF 18

Our Website is not intended for individuals under 18 years of age and we do not collect personal information from minors younger than 18. No one under age 18 may provide any information, personal or otherwise, to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn that we have collected or received personal information from an individual under 18 years of age without verification of parental consent, we will delete that information. If you are a parent or guardian and believe we might have information from or about your child, please contact us at privacy@warehousecinemas.com.

PERSONAL, SENSITIVE, AND NON-PERSONAL INFORMATION WE COLLECT 

We may collect several types of information from and about users of our Website directly, automatically when you visit the Website, and sometimes from third parties. Some of this data may be considered

“personal information” or “personal data,” and some of which may be considered “sensitive” under various applicable laws. We will also treat other information, including IP addresses and cookie identifiers as “personal data” where required by applicable law and we will treat certain personal data as “sensitive data” where required by applicable law.

Note that we may de-identify or pseudonymize personal data so that it is non-personal, such as aggregating (such as combining it with data about other individuals) and/or or converting it to a code, sometimes using a function commonly known as “hash”, or otherwise removing characteristics that make the data personally identifiable to you. We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by applicable law. If we combine non-personal data with personal data, then we will treat the combined information as personal data under this Privacy Policy.

DATA YOU PROVIDE DIRECTLY

We may ask you to provide data directly, such as contact data (name, postal address, e-mail address, telephone number, and any other data about you (for example, your birthday, account information, preferences and interests).

Payment Information . When you make a purchase, we collect payment data, such as credit card, billing, and other financial information, and information about your transaction history. You also have the option to store payment information for future purchases. We may use third party payment processors.

One of the companies we use to handle payments is Stripe, Inc. We use Stripe for payment, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection and prevention. You can learn more about Stripe and its processing activities by reading Stripe’s privacy policy at https://stripe.com/privacy.

User Content and Submission Features . The Website may permit you to submit or post photos, audio, video, text, files, social media posts, or other content (“User Content”) through interactive or other features, such as reviews, ratings, or promotional activities (“Submission Features”). Your submission of User Content is subject to the Terms of Service for the Website which give us the right to use your User Content, online or offline, in connection with our promotional activities. Personal information, such as your name, user name (from the Website or your social media account), or where you reside, may be publicly displayed with your User Content. Others may access it, use it, and share it. We are not responsible for how others use User Content you submit or post. In addition, In connection with certain activities, your personal information may be disclosed publicly, for example, being identified as a winner of a sweepstakes or being awarded a prize.

Customer Support . When you participate in a customer service or similar chat feature with us, Warehouse Cinemas may record, use, and retain your communications and the data you provide in order to provide customer support, for quality assurance, and to improve our products and services. If you do not consent, please do not continue with customer assistance.

You acknowledge that if you choose to post any information about your viewing history on a third-party platform, or by liking or sharing any content, the Video Privacy Protection Act of 1998 (18 U.S.C. § 2710) (or any similar state law) does not apply. However, to the extent it does apply in any manner, you are providing your informed, written consent to the disclosure of that information pursuant to the Video Privacy Protection Act.

INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE OR ACCESS THE WEBSITE

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information, including:

Cookies, Pixels, Tags, and Other Technologies . Warehouse Cinemas and our third-party business partners (including any third-party service providers or third-party content, advertising, and analytics providers) may use a variety of technologies, including cookies, pixel tags, and web beacons, that automatically or passively collect information on your access, usage, and other interactions with the Website (“ Device ID/Interaction Information ”).

Device ID/Interaction Information may include, but is not limited to:
Unique identifiers such as your IP address and mobile identifier
Device Information, including information about your Internet connection, the equipment you use to access our Website, mobile network information, operating system, and browser type.
How you use and interact with our Website, including, the pages you visit, the amount of time that you are on the site, tickets you view and add to your cart, and other related analytics.

The technologies we use to collect Device ID/Interaction Information may include:

Cookies (or browser cookies) and Local Storage . A cookie is a small file placed within a browser on a device when it is used to visit the Website. Certain web browsers and browser add-ons may provide additional local data storage mechanisms. We may use cookies and similar technologies to help keep your use of the Website more secure, to send email reminders based on your activity on our Website, including browse/cart abandonment (e.g., information and alerts based on the listings you viewed on our website), to study traffic patterns on the Website, to study the effectiveness of our customer communications, to maintain the integrity of the Website, to measure crash analytics and other maintenance related data, to manage and measure the performance of advertisements displayed on or delivered by or through the Website, and to personalize your experience through the Website, such as to recognize you when you return to the Website. Most browsers provide you the ability to refuse to accept, disable, or clear browser cookies and local storage by activating the appropriate setting on your browser. Please check your browser’s settings for further information. However, if you select this setting you may be unable to access certain parts of our Website. For more information about cookies, please visit https://www.aboutcookies.org.


Pixels. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs). These and other similar technologies may be used for a number of purposes by us and our third-party providers, including to permit the Company to count users who have visited those pages or opened an email, to monitor how users navigate the Website, toto count how many particular products were viewed, for marketing and targeted advertising purposes, and for other website statistics (for example, measuring the popularity of certain website content and verifying system and server integrity). The data we collect through this technology may include the first date and time you open our email, and whether you click any links included in our email.

Embedded Scripts . An embedded script is programming code that is designed to collect data about your interactions with the Website, such as the links you click on. The code is temporarily used by our server or a third-party service provider or business partner while you browse or interact with the Website and is deactivated or deleted when you disconnect from the Website.

Data Collected Through Mobile Devices and SDKs . We use embedded scripts and the tools provided in Software Development Kits (“SDKs”) to collect data through mobile devices such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network data, and website usage behavior. SDKs are software packages that contain a set of tools that can be used to help build applications and implement new features in existing apps including those that collect data from your device.

Precise and Approximate Location Data . In some cases, we may directly collect precise location data through your device solely to help you find the closest theater and showtime selections, if you have opted in to the collection of that data. You may be able to turn off the collection of location data through the settings on your device. However, please note that we may still be able to collect or infer your approximate location through other data we collect, such as IP address. In addition, some mobile service providers may also provide us or our third-party providers with data regarding the physical location of the device used to access the Website.

DATA WE COLLECT FROM THIRD PARTIES

Enhancement Data . We may receive data about you from other third parties, such as data aggregators, joint marketing partners, third party websites, service providers and other business partners. We may also supplement the data we collect with outside records from third parties, such as public databases, publicly available social media pages, and third parties who enhance the data we have about you, in order to provide you with information or services you have requested, to tailor content, to offer you opportunities to purchase products or services that we believe may be of interest to you, and for other purposes. The data collected and stored by third parties is subject solely to the third party’s privacy practices.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information and Device ID/Interaction Information as follows:

• To Provide the Website and its Contents to You , such as to enable you to use the Website; create and manage your account information; process your purchases; send order and account-related communications, such as receipts and confirmations; provide you with information, products, or services that you request from us; respond to your questions, complaints or comments and ask for your feedback; process information you provide to us; provide customer service and support; provide you with notices about your account, including expiration and renewal notices (as applicable); allow you to participate in interactive features on our Website, as they are developed; and facilitate your participation in rewards or loyalty programs and in sweepstakes, contests, and other promotions.
• To Personalize Your Experience , such as to store your theater location preference, identify your interests and preferences and tailor the content, recommendations, and advertising we display to you and others, on the Website and elsewhere, including as described in the section titled “Third Party Advertising and Analytics Third Parties and Similar Third Parties.” 
• To Send Marketing Messages , such as to send you information about Warehouse Cinemas and third parties by email, mail, text message, push notification, or other means, including to send you information about films, events, and offers, or information about tickets or merchandise you have shown interest in.
• For Legal Purposes , such as to resolve legal disputes; carry out our contractual obligations; enforce our rights arising from any contracts entered into between you and us, including for billing and collection; enforce our policies; cooperate with government or other legal inquiries; fulfill regulatory reporting obligations; protect ours or others’ rights or interests, which may include sharing data with other companies, lawyers, courts, or other government entities.
• For Administrative Purposes , such as to verify your identity, including that your email address is active and valid; contact you regarding your use of the Website, content, features, or products or other administrative matters, such as changes to our Website or any products or services we offer or provide though it, or changes to our Privacy Policy, Terms of Service, or other policies.
• For Internal Business Purposes , such as to improve the overall content and experience of our Website; facilitate your job application; detect and troubleshoot problems; analyze the effectiveness of our marketing efforts; analyze trends, statistics, and usage patterns; market research; conduct sales auditing; comply with legal requirements and our business policies and practices, such as our recordkeeping, backup, and document retention policies.
• For Security, such as to investigate, detect, prevent, and protect against misuse of our systems, fraud, crime, or other illegal activities or activities that violate our policies or the law.
• In Connection with Business Transitions , such as when evaluating or engaging in a merger, acquisition, consolidation, bankruptcy, or other corporate transition affecting all or part of our assets, including during the course of due diligence.
• For Other Purposes as Disclosed, such as at the time of collection or otherwise with your prior consent.

Disclosure of information to third parties

We may otherwise share the information that we have collected about you (including personal information in the circumstances described below or elsewhere in this Privacy Policy, as disclosed at the time you provide the data, or otherwise with your consent:

THIRD PARTY ADVERTISING AND ANALYTICS THIRD PARTIES AND SIMILAR THIRD PARTIES

We may use third party business partners, such as analytics companies, ad agencies, network advertisers, and others who provide us with data about the Website, users, and our advertisements, and who deliver ads to you on our behalf on the Website and elsewhere online. We and our third-party business partners collect certain data about your visits to and activity on the Website and other websites and services, including as described in “Social Media and Other Third Party Platforms” [Link], and may use this data to target advertising to you and others and to assess the effectiveness of our advertising. We may also share (or permit third parties to collect) certain data, such as Device ID/Interaction Information, aggregated or de-identified, pseudonymized or hashed data (including email addresses), with these third parties for similar purposes.

These third parties may set and access their own tracking technologies on your device (including cookies, web beacons or other technology) and may otherwise collect or have access to your personal data over time, including about your visits to the Website as well as other websites and online services, some of which may be personal information or personal data under various state laws. Companies that we share data with, including ad agencies and networks, may use the data, often in combination with their existing data, in order to present more relevant advertisements that may be of interest to you, and to help us and third parties to do the same.

• Cookie Opt-Out . To disable sharing through cookies set on our site by third parties for advertising and analytics purposes, please adjust your settings by clicking here.
• NAI/DAA Opt Out . Some of the companies we use may be members of the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance (“DAA”). The NAI provides information regarding targeted advertising and the opt-out procedures of NAI members, including opt-out mechanisms for web browsers, mobile and other connected devices, and a tool to opt out from participating NAI members using your hashed email address for interest-based advertising. You may also want to visit the DAA's website, which provides information regarding targeted advertising and offers an opt-out for DAA-participating companies.
• Mobile Device/AppChoices . Mobile devices may contain settings that allow you to disable tracking advertising and/or analytics. In addition, the digital advertising industry has provided the ability for mobile users to register at AppChoices for their intent not to receive targeted advertising.
• Google Analytics . We use Google Analytics, which uses cookies and similar technologies to collect and analyze data about the use of the Website and report on activities and trends. This service may also collect data about the use of other websites, apps, and online services. You can learn about Google's practices, and opt out of them by downloading the Google Analytics opt-out browser add-on.

Please note that opting out through these mechanisms does not opt you out of being served advertising, and that you will continue to receive generic ads while online. Your opt-out choices are browser and device specific; if you disable your cookies, upgrade your browser after opting out or if you use multiple different devices, please opt-out on each device and each browser separately.

SOCIAL MEDIA & OTHER THIRD PARTY PLATFORMS 

The Website may permit or facilitate interactions with an interactive third-party website or service ("Social Media"), such as enabling you to "like" or "share" content. If you choose to share content or otherwise post information from or via the Website to Social Media, that data may be public, and the third party may have access to data about you and your use of the Website. You may also choose to participate on Social Media in a way that connects that third-party service with the Website (such as posting to one of our pages on a Social Media site). Doing so may allow us to collect (or the third party to share) data about you. These third-party Social Media platforms may be able to collect certain data about your visits to the Website regardless of whether or not you affirmatively interact with the feature and whether or not you are logged into (or have) an account with the third-party platform.

We may also receive data about you if other users of Social Media give us access to their profiles and you are one of their connections or "friends". The data we collect is subject to this Privacy Policy. The data collected and stored by the third party remains subject to the third party’s privacy practices, including,

without limitation, whether the third party continues to share data with us, the types of data shared, and your choices with regard to what is visible to others on that third-party website or service. The third party may allow you to remove the application or feature, in which case we will no longer collect data about you through the application or feature, but may retain the data previously collected.

THIRD PARTY LINKS AND CONTENT 

Warehouse Cinemas is not responsible for the privacy policies of third parties or other sites, even if they are linked to our Website. Warehouse Cinemas includes these links solely as a convenience to you, and the presence of such a link does not imply a responsibility for the linked site or an endorsement of the linked site, its operator, or its contents. Please make sure you read their privacy policy before using those sites when you leave our Website.

YOUR CHOICES 

We strive to provide you with choices regarding the personal information you provide to us.

Communication from us 

We have created mechanisms to provide you with the following control over your information:

Promotional Offers from the Company . You may unsubscribe from marketing emails we send you through the opt-out mechanism included in each such email. You can also opt-out by sending us an email stating your request to privacy@warehousecinemas.com. Or if we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. Note, however, that we reserve the right to send you certain communications relating to your use of the Website, notices of changes to this Privacy Policy or other terms, or similar administrative and transactional messages.

Push Notifications . We may send promotional and non-promotional push notifications or alerts to your mobile device, and may in some cases do so based on your device’s location or physical proximity to a beacon. You can elect to stop receiving those messages at any time by changing the notification settings on your mobile device.

ACCESSING AND CORRECTING YOUR INFORMATION

You are responsible for maintaining the accuracy of the data you submit to us, such as your contact data. You may update the data you have provided to us by logging into your account, selecting “Account” from the drop down menu, and either navigating to the “Account Overview” tab, and selecting “Edit” on the Personal Details box or by navigating to the “Account Information” tab. You may delete your account by selecting the “Delete Account” button in the “Account Overview” tab. Warehouse Cinemas will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. Note, however, that data may persist internally for administrative purposes and that residual data may remain on backup media or for other reasons. You may also send us an email at privacy@warehousecinemas.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you are a Maryland resident, please see our “ Notice to Maryland Residents” regarding additional rights you may have.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use located at: warehousecinemas.com/terms-of-use

DATA SECURITY